Owner and artist, Christian Alexander has had the dream of opening his own tattoo shop here in Grand Rapids since he started his tattoo career 8 years ago. Finally in 2024, alongside his partner-they accomplished the goal they had set. 

Here at Heart of Gold Tattoo Co. we pride ourselves in meeting and exceeding our clients’ expectations. Our goal is to treat every client with the respect and attention they deserve. We enjoy turning the client’s idea into a creative design for them to carry for life. It is our passion to create living art and give each one of our clients a quality experience from start to finish.

We are all certified, licensed, professional artists – specializing in all styles of tattoos.

Our shop is a reflection of ourselves: professional, clean, neat, and welcoming.